House of Narrative is an international creative direction studio building upon legacies.

Our studio is a home for stories that connect people across time, place, and cultures. We provide creative direction and strategy rooted in heritage, bringing depth and meaning to spaces, brands, organisations, and experiences — from concept to completion.

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The Cowhide Principle

On the secret language of timeless design, branding and interior.

Latest projects

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From heritage to runway: Caftan Week in Marrakech

Commissioned article on the Caftan Week in Marrakech, where Moroccan craftsmanship and family tradition meet a new generation of creators of all kind reshaping the caftan into a global fashion statement.

Morocco's cinema has always been political

A commissioned article on how Morocco stopped being other people's backdrop — and started telling its own stories at 2026s Cannes Film Festival.

After Witnesses: Rethinking How We Remember

A commissioned article for the Jewish Heritage Network on its latest innovation: an AI research agent that reconstructs personal histories across archives and dispersed sources.

Visual direction for Amsiln Studio

Creative direction, logo, and visual language for Amsiln Studio, a professional creative and coworking space in Tamraght, Morocco.

Anchors of family

A personal essay by our intern Ingeborg about the important role of grandparents in the family by sharing their stories and wisdom.

The Cowhide Principle

On the secret language of timeless design, branding and interior.

Between the lines

A commissioned article on Morocco's literary and political tradition — from Ibn Battuta to the Rabat Book Fair 2026.

From heritage to runway: Caftan Week in Marrakech

Commissioned article on the Caftan Week in Marrakech, where Moroccan craftsmanship and family tradition meet a new generation of creators of all kind reshaping the caftan into a global fashion statement.

Morocco's cinema has always been political

A commissioned article on how Morocco stopped being other people's backdrop — and started telling its own stories at 2026s Cannes Film Festival.

After Witnesses: Rethinking How We Remember

A commissioned article for the Jewish Heritage Network on its latest innovation: an AI research agent that reconstructs personal histories across archives and dispersed sources.

Visual direction for Amsiln Studio

Creative direction, logo, and visual language for Amsiln Studio, a professional creative and coworking space in Tamraght, Morocco.

Anchors of family

A personal essay by our intern Ingeborg about the important role of grandparents in the family by sharing their stories and wisdom.