IN THE HONOR OF ICONIC STORYTELLING FROM OUR TIME AND BEYOND UNITING STORIES ACROSS TIMES, PLACES AND CULTURES
ONTO A CULTURALLY-CONNECTED FUTURE THAT BLESSES HISTORY
LET’S STAY INSPIRED
IN THE HONOR OF ICONIC STORYTELLING FROM OUR TIME AND BEYOND UNITING STORIES ACROSS TIMES, PLACES AND CULTURES
ONTO A CULTURALLY-CONNECTED FUTURE THAT BLESSES HISTORY
LET’S STAY INSPIRED
IN THE HONOR OF ICONIC STORYTELLING FROM OUR TIME AND BEYOND UNITING STORIES ACROSS TIMES, PLACES AND CULTURES
ONTO A CULTURALLY-CONNECTED FUTURE THAT BLESSES HISTORY
LET’S STAY INSPIRED

VENI, VIDI, VERSACE

A few words on the Italian dynasty at table.

Let's take a moment for this beautiful picture of the Versace family in Porto Cervo, Sardinia, summer 1992. Gianni Versace at the table with his sister Donatella, her husband Paul Beck, and their daughter Allegra, still a toddler. A stone villa, a white tablecloth, the Sardinian afternoon sun, before the empire, before the loss, before everything that came after — just an Italian family at lunch.

Gianni was at that point one of the most powerful people in fashion. His shows were the highlight of the international cultural calendar. His friends were Elton John, Diana, Naomi, Courtney. He had made Versace something Italian fashion hadn't seen before, a brand as loud and proud of Italian heritage as it was beautiful.

Sister Donatella was at his side. His muse, confidant and sharpest critic. She said later that she always knew what he was thinking before he said it. He had shaped her since she was eleven, dyed her hair, dressed her, made her his canvas for new fashion ideas. 

Five years later after this image was taken, Gianni would be found shot dead outside his Miami villa. Donatella took over the brand, something she had never counted on and for which she said, by her own admission, she was never ready. The fashion industry, normally a shark tank, received her with all the goodwill it could muster. But goodwill doesn't build collections.

The first years were brutal: her designs didn't convince, the press caricatured her as a walking tragedy on high heels, held together by champagne, cigarettes and surgery. On Allegra's birthday, to whom Gianni had bequeathed the majority of the company, Elton John personally put her on a plane to rehab.

It took seven years before the industry took her seriously again. She found not only her way out of addiction but a direction for the brand. Where Gianni always designed with his head in the clouds, Donatella brought Versace back to earth, opulence without losing touch with the women who wore the clothes. As a woman, she understood what her customers needed. Versace became not just a creative spectacle but wearable luxury for all occasions.

Twenty-eight years as creative director. In March she stepped back and handed the house to Dario Vitale. She stays on as Chief Brand Ambassador, the glamorous hostess of a house she and her brother once built together.

This iconic photograph is from before all of that. Just the family at lunch in the years when the empire was still his and the survival of it not yet hers to carry.

RESOURCES

  • Richard Martin (ed.), Versace. New York: Metropolitan Museum of Art, 1997.
  • Sonnet Stanfill (ed.), The Glamour of Italian Fashion 1945–2014. London: Victoria and Albert Museum, 2014.
  • Emanuela Scarpellini, Italian Fashion since 1945: From High Fashion to Pret-à-Porter. Basingstoke: Palgrave Macmillan, 2019.
  • Words for Casawi Magazine.

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