House of Narrative is a creative direction studio that transforms brands, spaces, and events through the power of strategic storytelling. We partner with brands, designers, events and institutions who seek thoughtful creative direction for their project.

Our work is grounded in heritage, shaped by culture, and designed for modern times. We’re not interested in narratives created out of the blue. We work with what’s already there — the essence, the legacy, the untapped potential — and build from that foundation.

This is why we don’t invent stories. We reveal them. The most powerful narratives already exist. They live in the spaces we gather, the holidays we take, the brands we wear, the rituals we practice, the films we love, the images we post, and the products we choose. Our role is to uncover these narratives and shape them into strategy, design, and experiences that move people.

Whether you're designing a space, redefining your brand, curating an event, or launching a content campaign — we provide the creative direction and project management to bring your vision to life, from concept to execution.

Our work is always collaborative. We create alongside a collective of visionary storytellers, designers, artists, and makers who are actively shaping today’s cultural landscape. On this website, you’ll find the fruits of our work, collaborations, and observations. Take pleasure in exploring the diverse voices, disciplines, and perspectives that meet here.

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What we do

Branding & identity

Branding is deep yet practical storytelling connected to what lives in our time. It is a story and belief system communicated through visual appearance, core values, and unique market positioning for brands, individuals, organizations, collectives, places, cities and governments—any entity seeking connection to people who want to engage with your brand, as they will carry your philosophy. We build brands rooted in truth, tapping into lived culture and heritage. Because what’s true about who you are is powerful enough to market, what brought you here from the past up until now adds to your authenticity. Curious about our work? Click here to see where we've been involved in so far.

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Content productions

House of Narrative helps iconic brands of today build legacies for tomorrow through content production. Based in the culturally rich landscape of Morocco, we deliver content production—from campaigns to photoshoots and videos. Whether it’s concept development, art direction or setting up production organization, location scouting: we assist in diverse stages of production, teaming up with creative makers who know how to turn your vision into something iconic.

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digital storytelling

From articles, copywriting, newsletters, interviews, publications, social media feeds, videos, and other multimedia content - our way of digital storytelling connects contemporary subjects to historical contexts, making our editorials both timely and timeless. By doing so, we help our clients build deeper connections with their audiences, enhance their brand identity, and achieve their communication goals. Click here to see where we've been involved in so far.

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Research Enquiries

Every narrative should be developed upon truth. From architectural to cultural to market analysis to urban research or policy review, we delve into extensive research to uncover hidden stories, providing a rich foundation for our projects. Our expertise lies in archive research and historical inquiries, utilizing a deep understanding of various research methodologies to ensure our findings are accurate and comprehensive. Whether you need historical context or detailed market analysis, our research services are tailored to meet specific institutional, individual or organizational needs. Curious about our work? Click here to see where we've been involved in so far.

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Curation of stories

Our collaborations with various clients have allowed us to offer stories, perspectives and insights about the dynamic cultural landscape we inhabit. From popular culture to environmentalism, design, art, history, music, anthropology, and philosophy, you'll find everything we've curated, crafted, and observed here. Read our stories here.

FORMER COLLABORATIONS

* AMSTERDAM ROOTS FESTIVAL
* BADHUIS THEATER AMSTERDAM
* CENTRE FOR ARCHITECTURE AMSTERDAM (ARCAM)
* CLUE+ RESEARCH INSTITUTE
* EEFJE VOOGD REAL ESTATE
* DE FIRMA STEK
* GEMEENTE AMSTERDAM
* JORIS LAARMAN STUDIO

*NATIONAL DUTCH INSTITUTE FOR SOUND & VISION
* KIZI
* NETHERLANDS INTERNATIONAL COOPERATION COLLECTION (NIIC)
* CULTURESUITE
* NINTH WAVE GLOBAL
* UNMIGRATION
* QUIVERPOINT

* SITES OF MEMORY
* SURFANA COLLECTIVE
* SURF MAROC
* INDEED.COM
* INTERNATIONAL ARCHITECTURE BIENNAL ROTTERDAM
* SOTHEBY'S INTERNATIONAL REALTY
* REDRES HERITAGEEXPERTS
* RIGHTABOUTNOW.INC
* 1METER98 ARCHITECTS

House of Narrative is a creative direction studio dedicated to the ancient tradition of storytelling in modern times.