Angel Wellness Studio is a wellness concept in Zandvoort to be launched in 2026-2027, developed as a shared space for professional beauty services, movement, and well-being. The studio combines hair and beauty treatments with yoga, bodywork, and complementary wellness practices, bringing different disciplines together under one roof. House of Narrative supported Angel Wellness Studio in 2025, during the initial development phase, ahead of a planned launch in 2026–2027.

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SCOPE OF WORK

We worked on the foundational elements of the concept. In the first phase, we established the foundation of Angel Wellness Studio. We defined the brand guidelines and positioning by setting clear parameters for the mission, values, tone of voice, and market position, ensuring consistency across services and communication. We then translated the concept into a visual and spatial direction through a moodboard that guides interior design, branding, and future touchpoints. In parallel, we developed the business blueprint, outlining the operating model, service mix, and collaboration structure of the collective. This provided a clear and practical framework to support further development and the planned launch.

OPERATING MODEL

Angel Wellness Studio operates as a curated collective. Independent entrepreneurs share one light-filled space and offer services that align with the studio’s focus on beauty, movement, and well-being. Visitors can access professional haircare and beauty treatments alongside yoga, bodywork, and related wellness services. The studio works with a single reception and unified booking system, allowing visitors to combine different services easily. Shared standards across the collective define quality, safety, and inclusivity, while individual practitioners retain their own professional practice.

CONTEXT

The concept builds on the existing salon practice of founder Rosella, a professional hairstylist with over 20 years of experience, a strong local presence, and an established regional client base. The outcome of this phase is a clear and practical foundation to support further development and preparation for launch in 2026-2027.